Recovery Lab is an audit firm and rescue team for crypto projects that launched — and stalled. We're the ones you call when marketing tactics aren't the answer anymore.
"We are the complete opposite of a marketing agency.
We help projects recover from what agencies did wrong."
— Nastya, Co-founder, Recovery Lab
The market didn't kill them. Bad positioning, broken tokenomics, and zero PMF did. Six patterns repeat themselves — every time.
Token raised money before validating the product. No real users at listing — only speculators. Post-TGE dump was guaranteed.
Guaranteed dumpHuge insider allocations unlock at TGE. Inflationary emissions with no utility. A governance token nobody uses.
Sell pressure"All DeFi users" is not a customer segment. The product solves a problem that only exists inside the team's mind.
Zero tractionStrapped to hot trends — AI, RWA, L2 — without revenue or users. When the narrative shifts, nothing holds the project up.
Hype decay50,000 Discord members — all airdrop hunters and bots. The moment incentives stop, the community disappears overnight.
Vanity metricsThe agency delivered hype pre-TGE, then disappeared. Information vacuum → price dump → community panic → exit.
Agency exitEvery agency will run KOL campaigns on a broken product. We're the only ones who will tell you: the marketing isn't the problem.
Each service is a focused intervention — not a retainer that does everything poorly.
360° audit of your product-market fit. ICP definition, tokenomics structure, product utility, GTM readiness, community quality, narrative positioning. We deliver a clear verdict: viable, needs work, or unsalvageable.
For projects that launched and stalled. We diagnose the failure, reposition the product, rebuild community, reset marketing — and stay with you for 90 days of execution.
60–90 days before TGE, we stress-test everything. Pass — and you get a certification that signals trust to exchanges, investors, and community. Fail — you get a fix list before it costs you everything.
For certified or recovered projects. Monthly health monitoring, early-warning system for market drift, narrative briefs, and quarterly audit snapshots.
Practical guides and tools built from real project autopsies. $50–100. No fluff.
Score your project across 8 dimensions. Know where you stand before the market tells you.
The 27 things that kill tokens post-launch. Check them before you list.
Don't pay for bots. The framework we use to qualify influencers before spending a dollar.
Templates, angles, and editorial pitching that work — without a $30k/month agency.
Cut content production costs by 60% using tools that actually work in Web3 context.
Weekly breakdown of a failed project: what went wrong, could it have been saved, and what to learn.
Three phases. Each one builds on the last. No sprinkled marketing on a broken foundation.
We audit the full picture: product, tokenomics, ICP, messaging, community composition, GTM history, and competitive position. We identify not just symptoms, but root causes — using behavioral psychology frameworks to understand why users are not adopting.
1–2 weeksWe design a 90-day plan built around a validated ICP. This includes a repositioned value proposition, new demand channels to test, a PMF thesis with measurable hypotheses, and a community rebuild plan that targets real users — not speculators.
Custom roadmapWe embed with your team and run the playbook — demand gen, partnerships, content, community activation. Weekly calls, shared dashboards, full accountability. We track users, revenue, and retention. Not impressions.
90 days hands-onYou launched your token 3–18 months ago and growth never materialized — or collapsed after an initial spike
You have a real product but can't convert users, partners, or B2B clients — and don't know why
You're honest enough to say: we don't know exactly who our customer is, and we haven't found PMF yet
You have treasury left (6+ months runway) and a team willing to change direction — not just pour more money into KOLs
You're tired of vanity metrics — followers, Discord members, "reach" — and want to build something that actually works
You want a partner who will tell you the truth — even if the truth is: this project can't be saved
Every week we publish a forensic breakdown of a failed crypto project. Free. Subscribe — and see your own project's risks before the market does.
Inflationary APY with no revenue model. Token utility was governance — that nobody used. Community was 90% yield farmers.
Perfect product for a market that didn't exist at scale. No ICP. No retention loop. KOL budget burned in 8 weeks.
Airdrop hunters. Quest farmers. Real players: fewer than 1,000. Agency reported it as a win. It wasn't.
Answer 5 questions about your project. We'll review it and reply within 48 hours with an honest assessment.
Prefer email? hello@recoverylab.io